

Like Magic, Selling is Both Art and Science
Everyone loves a good magic trick. You want to believe in the supernatural even though you know it’s just slight of hand. The reason I like magic tricks is because they are filled with both art and science. The art involves ones ability to gain the confidence of others and hold their interest. The science is that magic tricks often play off the basic laws of physics. Like magic, most people feel that the sales role is either really easy or really difficult. This binary outcom